The City of Oulu will participate in World Expo 2025 next April as a partner of Business Finland. As an exhibition partner, Oulu will be able to showcase the innovation and uniqueness of the region to invited guests, especially through the Nordic Pavilion’s themed events.
The next World Expo will take place in Osaka, Japan from April to October 2025, with the Nordic countries (Finland, Norway, Sweden, Denmark and Iceland) building a joint pavilion, unlike previous World Expos. Finland’s participation in the pavilion is being coordinated by Business Finland, the Expo partners of which include major Finnish companies.
Japan is the world’s fourth largest economy and a very important trading partner for all the Nordic countries. The joint Nordic Pavilion will strengthen the image of the Nordic countries as reliable trading partners and showcase their expertise to some 1.7 million visitors.
Oulu is developing world-class solutions in areas such as mobile and health technology and green industry. As an exhibition partner, Oulu will be able to showcase the innovation, diversity and uniqueness of the region to invited guests, especially through the pavilion’s themed events. Other, smaller events will also be organised in cooperation with local partners in Japan, such as matchmaking events for companies.
Participation in the Nordic Pavilion opens doors to new partnerships in business, research and education, not to mention tourism – also in view of Oulu’s upcoming year as European Capital of Culture in 2026. Oulu has good experiences of visibility at previous World Expos, too.
The City of Oulu’s cooperation with Expo 2025 also offers a wide range of opportunities for Oulu companies, and BusinessOulu will be organising an info session on the subject in the near future. If you are interested in the opportunity and cooperation at the Expo. you can contact Takako Uchida, Advisor of International Affairs (Japan), takako.uchida@businessoulu.com. The briefing will be held in English and will focus on BusinessOulu’s delegation visit to the Expo.
Expo 2025 online: https://www.expo2025.or.jp/en
World Expo on the Business Finland website: https://www.businessfinland.fi/en/campaign-sites/osaka-expo-finland-2025https://www.businessfinland.fi/kampanjasivut/osaka-maailmannayttely-2025