Tourism

Oulu is a year-round tourist city, with almost 60% of its visitors being leisure tourists. Oulu is also the centre of the North, with year-round air and rail connections and accommodation capacity benefiting the whole of Northern Finland.

Oulu’s urban strategy aims to reach one million tourist nights by 2027. In particular, the aim is to increase international tourism by strengthening content and investing in attraction projects and services in a responsible and knowledge-led way. The regenerating Nallikari, investments in the market area and the city centre, as well as the station area and the experience arena are the main targets.

• Visit Oulu is responsible for tourism marketing in the Oulu region and maintaining the visitoulu.fi tourism portal.
• BusinessOulu is responsible for the City of Oulu Tourist Information Centre, whose services and opening hours can be found here.
• The Education and Culture Services coordinate the city’s educational tourism offer, which you can find out more about here.
• Check out the tourism statistics on our Impact page, where you can find the latest tourism statistics.